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Best Perfumes In Kerala | Nowras PerfumesIn the heart of Pattambi, Kerala, lies the story of a remarkable fragrance brand that has made its mark across India—Nowras Perfumes. Founded by RealTouch Fragrance in 2019, Nowras started as a small wholesale shop in Manjalungal, Pattambi. It began with a vision to provide customers with top-quality perfumes and bakhoor that could elevate their everyday experiences. From these humble beginnings, Nowras Perfumes has grown into a major player in the fragrance industry, now operating out of a sprawling 4000-square-foot manufacturing facility in Shankaramangalam, Pattambi

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The Beginning: A Dream Takes Root

When Nowras first opened its doors in 2019, it primarily served the wholesale market, offering perfumes and fragrance materials to other sellers and businesses. The shop in Manjalungal quickly became known for its dedication to quality, and the word spread. Customers and wholesalers alike appreciated the unique blends and high standards that Nowras brought to the table. This success allowed the brand to dream bigger, eventually expanding both its product line and its operations.

In those early days, the focus was on serving the wholesale market with bakhoor and oils—two items that quickly became the backbone of Nowras’ offerings. Bakhoor, a fragrant blend of natural ingredients like wood chips soaked in perfume oils, found a special place in the hearts of customers. As the demand for these aromatic products grew, so did the brand’s reputation

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The Expansion: A New Chapter

Fast forward a few years, and Nowras Perfumes was no longer just a small shop. The business had grown exponentially, moving into a 4000-square-foot facility in Shankaramangalam, Pattambi. This new space allowed Nowras to bring its manufacturing processes in-house, giving the brand complete control over quality and production.

Today, Nowras Perfumes is not just a seller of perfumes and bakhoor but a full-scale manufacturer. The company produces everything in its facility, including attar, perfumes, bakhoor, attar stands, burners, and diffusers. By having their own production setup, Nowras ensures that every product meets their high standards of quality, from the selection of raw materials to the final packaging.

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Best Perfumes In Kerala | Nowras Perfumes

While Nowras Perfumes offers a variety of products, bakhoor quickly emerged as the star. Their signature bakhoor became a best-seller on Amazon, capturing the attention of fragrance lovers across the country. The rich, deep aromas of Nowras bakhoor, designed to create an inviting atmosphere in homes, mosques, and personal spaces, resonated with customers.

As sales skyrocketed on Amazon, Nowras Perfumes solidified its position as a leading manufacturer and seller of bakhoor in India. People from Mumbai, Uttar Pradesh, Himachal Pradesh, Kashmir, and beyond began ordering Nowras products, and the brand’s reach expanded to a nationwide level. The success on Amazon was a significant milestone for Nowras, highlighting the demand for high-quality bakhoor and the brand’s ability to meet it.

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Wholesale and Retail: A Dual Approach

Even though Nowras Perfumes has grown into a household name with retail sales across India, the wholesale business remains an essential part of the brand’s operations. Nowras is a key supplier of fragrance oils and bakhoor to other sellers and businesses. Their reputation for providing reliable, top-notch products has made them a go-to source for wholesalers in the perfume and fragrance industry.

In addition to selling on platforms like Amazon and Flipkart, Nowras has maintained its wholesale roots by catering to the needs of businesses that want to resell Nowras products or use their fragrance materials in their own manufacturing processes.

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A Brand Built on Quality and Innovation

What sets Nowras Perfumes apart is its commitment to quality and innovation. With over 5 years of experience in the fragrance industry, Nowras has honed its craft, consistently delivering products that customers love. The company stays on the cutting edge of fragrance trends while holding true to traditional methods of perfume and bakhoor production.

The in-house production at the Shankaramangalam facility allows Nowras to experiment with new blends, creating perfumes and bakhoor that are unique and refreshing. This blend of innovation and tradition is what has helped Nowras grow from a small wholesale shop to a brand recognized across India.

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The Future: Continued Growth and Expansion

Looking ahead, Nowras Perfumes shows no signs of slowing down. With a strong foundation in place and a growing customer base, the brand is poised for even greater success in the coming years. Nowras plans to continue expanding its product range and reach, exploring new markets while staying true to its core values of quality and customer satisfaction.

As more people discover the beauty of Nowras fragrances, the brand’s influence in both the wholesale and retail sectors is expected to grow. The journey from a small shop in Manjalungal to a leading manufacturer in Shankaramangalam has been one of hard work, passion, and a relentless pursuit of excellence. And this is just the beginning.

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Get in Touch

Best Perfumes In Kerala | Nowras PerfumesFor those looking to experience the magic of Nowras Perfumes, the brand’s full range of products is available online through platforms like Amazon and Flipkart. Whether you’re in the market for bakhoor, attar, perfumes, or other fragrance products, Nowras has something for everyone.

For wholesale inquiries or more information about their products, you can contact Nowras Perfumes directly at +91 9645193000.

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Nowras Perfumes, a brand born from passion and dedication, has grown into one of India’s top manufacturers of perfumes and bakhoor. With over 5 years of experience, a state-of-the-art production facility, and a commitment to quality, Nowras continues to provide fragrance lovers with the best in the business. Their journey is a testament to what can be achieved with hard work and a clear vision, and the future looks even brighter.